Buying Lead Lists Vs Renting Your Email List

If you are thinking about advertising your business through email campaigns, you may wonder how to get started and what sort of benefits there are to renting an email list. In short, renting an email list simply means paying a third party to an agreed amount for their email list to be used for one email blast. Of course, different email list renting services will vary as well with some agreeing to deliver more than one email in a set period of time. Still, when renting an email list, usually the owner of the list will directly email their contacts on your behalf. It is worth bearing in mind that any email that is not directly from the person who requested it will be considered spam.

The cost of renting email lists depends mainly on the size of the list and usually the service provider or company doing the renting will offer a discount to those who lease large email lists. For smaller lists, a good deal can be achieved by approaching offline direct marketing services and asking them to provide you with a list. Offline direct marketing services are able to rent or purchase large email lists on a monthly basis and normally at very competitive rates.

There are also several advantages to renting email lists rather than creating your own. Firstly, most email list brokers have access to large databases full of names, email addresses and other details of people who have opted in to receive information from your campaign. This makes using offline direct marketing services a good option if you only require a small amount of contact information for your email list. Some of these companies also have the resources to help you build and maintain the lists over time. They will also constantly evaluate how effective your campaign is that can help you make the decision to continue with your email list renting for quite some time.

The next advantage is the time saved. An email list renting is considerably faster than starting up a list from scratch. List rentals usually take around 4 mins to create and so can be done in a single day when you are ready to launch a new campaign. A list also allows you to track your performance and adjust where necessary. If it shows you’re not receiving the responses you want, then you can simply make changes to the content of the emails sent out to your subscribers.

Another advantage of email list renting is the added credibility that it provides. Many top companies have come out publicly in support of open Internet rights. For instance Google has made an effort to support net freedom and Open Source software. By signing up to the course email list rentals, Google will be able to claim that you are an advocate of a more open Internet.

FrescoData is by far a very cost effective method of advertising. There’s no need to buy expensive print space or even hire in house graphic design experts to create professional looking email campaigns. With one simple rental you can have a professionally looking mailing list. Then all you need to do is send out the emails and track how many people respond to them.

Finally, a benefit of renting your list is that you can often save money on postage costs. Many Internet companies charge roughly one cent per thousand emails sent. With a mailing list that you have purchased outright, the cost of postage will almost always be zero. This can make for a great deal of money saved over time.

So what’s the verdict? We’d say that there are some good reasons to think about email lists that you don’t have to buy. First off you’ll save money on postage costs and ultimately you’ll have a professional looking mail campaign. Second you won’t have to invest a lot of money upfront to get started. Finally you’ll also be able to grow your lists much faster with one of these lists than you could buying lead lists from a company.

Leave a Reply

Your email address will not be published. Required fields are marked *